What Happened Then to Make Now a Reality

When O.L. Jack White moved his family to Daytona Beach in 1954 from Lexington, Kentucky after selling his family of flour mills, he saw an opportunity to make a change in a community that was ripe for growth. Hotels were needed to house vacationers from around the world who wanted to walk the white sands of "the world's most famous beach." His ideals were simple: start with a vision and finish with sticking to your word.


Today, we still follow those ideals. Our collection of companies spans the urban real estate spectrum from the construction and sales of infill residential developments to the rehabilitation and leasing of historic commercial buildings.  With unique backgrounds, valuable real estate experience, and a commitment to community, our team is determined to craft a boutique product and standard of service that fits your creative lifestyle.

Story of the Bolt

Legend says the Lightning Bolt symbolizes super power. In French and Italian, the expression for "Love at first sight" is Coup de foudreand Colpo di fulminate, which literally translated means "lightning strike". When Jack White came back to Daytona Beach and rediscovered the struggling downtown, it was love at first sight. Reviving downtown Daytona Beach into an Urban Village seemed like the most exciting adventure he and Kelly could go on. They knew the journey would be difficult, and one night over dinner with Kelly's cousin, Ricky Robbins, they all settled on the bolt as the symbol of the business that would lead this transformation. Today, the JWLC is an urban brokerage team of dynamic individuals dedicated to making Daytona Beach the best it can be. 

Story of the Star

The White Star stands for creativity and service.  Historically, the White Star Line was a prominent British shipping company in the late 19th and early 20th century and among the first shipping lines to have passenger ships with inexpensive accommodation for third-class passengers. White Star Lines gave their third-class facilities modest luxuries, and the term White Star Service is a lasting legacy of this company’s excellent service and treatment to all passengers, whether in 1st or 3rd class accommodations. 

Traditionally, high end office space was considered expensive and available only to those willing to pay a high price.  White Star Properties believes that creative office space with great service should be accessible to all those looking for a space to grow and manage their business. We aim to provide creative office space with great service to all entrepreneurial spirits.

Story of the Elephant

A White Elephant is an idiom for a valuable but burdensome possession of which its owner cannot dispose, and whose cost is out of proportion to its usefulness or worth.

In the nineteenth century the phrase became commonplace at church bazaars called “white elephant sales” where donors could unload unwanted bric-a-brac, generating profit from the phenomenon that one man’s trash is another man’s treasure. 

Today pioneer developers are transforming treasured urban places and spaces, once considered white elephants, back into beautiful and special places.  It takes a careful and creative eye to see the value in something formally considered worthless.  White Challis selected the White Elephant as its icon because they take a careful and creative approach to rediscovering value in historic places and spaces. 

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JWLC Company trademarks and copyrights are the property of Jack White Land Company. All Rights Reserved.